Business Communication Today BY L. Bovee Courtland, Thill John & Lal Raina Roshan (13th Edition) [Pearson Education Ltd]

Business Communication Today BY L. Bovee Courtland, Thill John & Lal Raina Roshan (13th Edition) [Pearson Education Ltd]

Title: Business Communication Today

Author's: L. Bovee Courtland / Thill John / Lal Raina Roshan

Publisher: Pearson Education Ltd

Edition: 13^th Edition

Paperback: N/A

Paperback: 800 Pages

Year: 2017

Download: PDF (N/A)

Buy: ONLINE (Amazon)

Book Description:

The history of business communication over the past couple of decades has been one of almost constant change. Mobile communication and mobile connectivity in the larger sense, is changing the way business communicators plan, create and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees and executives and hence, businesses that don’t become mobile-friendly will fall behind.

Business Communication, 13e, carefully blends technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication includes major new sections in many chapters and important updates in other places, along with a variety of new questions, activities and cases.

New To This Edition:

• Coverage of emerging issues that are reshaping business communication, including digital information fluency and the bring your own device (BYOD) phenomenon.

● Coverage of linear and nonlinear presentations, discussing the relative strengths of slide-based presentations (linear) and Prezi-style presentations (nonlinear).

● Eight new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges, featuring JetBlue, Cemex, She Takes on the World, Starbucks, GoPro, Hailo and Red Ants Pants.

● Revised treatment of media and channels to reflect the continuing evolution of digital formats.

● A new highlight box theme, Digital + Social + Mobile: Today’s Communication Environment, addressing topics like gamification as way to engage audiences, new careers available in social media community management and using mobile devices in the job search.

● Fifty new business communication examples and figures—and the illustration portfolio for this edition includes 30 mobile communication examples and more than two dozen social media examples.

● New exercises and activities that focus on mobile communication.

● A selection of communication cases that challenge students to craft messages for mobile devices.

Contents

Part 1: Understanding the Foundations of Business Communication

Part 2: Applying the Three-Step Writing Process

Part 3: Crafting Brief Messages

Part 4: Supporting Messages with Quality Information

Part 5: Planning, Writing and Completing Reports and Proposals

Part 6: Designing and Delivering Oral and Online Presentations

Part 7: Writing Employment Messages and Interviewing for Jobs

About The Author:

Courtland L Bovee, Professor of Business Communication.

C. Allen Paul Distinguished Chair, Grossmont College.

John V. Thill, Chairman and Chief Executive Officer, Global Communication Strategies.

Roshan Lal Raina, Professor IIM Lucknow.